On October 12, the profession launched a new national brand advertising campaign. The campaign kicked off with a TV ad last week, which you may have already seen, and will be followed up with ads on billboards, social media and digital platforms. The creative concept of the campaign is based on myth-busting. It utilizes a humourous and cheeky approach to break the stereotypical views of accountants by illustrating the diversity of roles CPAs play in various industries and companies.
Among the CPAs who are being profiled in the campaign is Alberta’s own Lorna Mutegyeki CPA, CGA. Lorna is the owner and head designer of a sustainable and socially-conscious fashion label based in Alberta. Her fashion company, Msichana Inc., creates clothing that is designed in Canada and made in Uganda–employing and empowering women at every step of their process. Lorna will appear in out-of-home (billboards, etc.) advertisements, as well as be part of the digital branding activities.
The goal of this campaign is to reinforce the quality, strength and unique value of the CPA designation across all sectors of the economy. It advances the message about CPA ingenuity by showcasing actual CPAs who represent the wide range of roles CPAs can play in the Canadian economy – from leadership in large accounting firms to key influencers in industry and ground-breaking entrepreneurialism.
More information, including videos of the television advertisements and Lorna’s star turn in her own video, can be found on the cleverly-addressed website cpanotboring.ca.
The campaign will run until the end of April, 2019.