How to be disruptive

How to be disruptive

Jesse Brown

Jesse Brown

What does the future hold for Canada? Are our institutions and economy at odds with rapid technological and cultural change? Are we keeping up? From business to government to media, disruption is here. A lively and thought-provoking keynote about the advantages of challenging the status-quo, Jesse Brown will provide commentary on “how to be disruptive” at the 2017 Accountability Summit. Tickets are on sale now – Deadline to register is May 25!

Before disruption was cool, disrupting the class would get you sent to the principal’s office. Join Jesse as he talks about the power of disruption via companies like Uber and Airbnb, and about his life going against the grain—starting from his career as a rebel digital journalist to Bitstrips, the app he co-founded, which has since been acquired by Snapchat.

Until then, below are four ways to create a disruptive business strategy via forbes.com.

1. Evaluate technology—especially outside of your industry. Chances are, the very technology that will revolutionize your industry in the future is already doing so in a completely unrelated industry today.

2. Don’t wait for disruption to start nipping at your heals. Be the disrupter, not the disruptee. The first-mover advantage is often a key to success when executing a disruptive strategy.

3. Watch your competition like a hawk. Be ready to match and even surpass innovative actions on the part of competitors. If you can, anticipate competitors’ plans and think five moves ahead.

4. Keep a finger on the pulse of your customers. They can be your early-warning system, allowing you to react in real time to market changes. Without customer guidance you will most likely be creating products and services for a market that no longer exists.

 

 

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